In the Consumer Goods & Services sector, characterised by the ever-changing desires of consumers, we observe the following challenges for tomorrow’s new leaders:
– The indispensable omni-channel strategy and continued digitalisation demand a more personalised approach to clients: from the journey, experience and service to the strategic deployment of big data technology.
– Today’s society (again) demands excellent branding. The real story behind your brand and the intrinsic value of your company: that’s what creates a truly distinctive market presence. The strong rise of ‘local jewels’ confirms this trend.
– Chances for growth are often found abroad, where knowledge of the local (European) market is essential to be able to capitalise on opportunities.
– Managing a healthy P&L has become more complex, as has preserving the optimal balance between front end and back end, the level of investment and the right workforce.
– The Covid-19 crisis has underlined the importance of agility: how to deal with sudden, fundamentally different circumstances?
– Sustainability has now become a permanent theme. Today’s consumer demands sustainable products from companies who take social responsibility. Of course the will is there, but the challenges are formidable. How do you make the chain sustainable? In what ways do you develop a sustainable business model and how do you stimulate sustainable innovation? What responsibilities do you take on as a person and as a company?